Google Ads that protect your margin
We take over the account, fix the measurement, and rebuild the structure so budget flows to where profit is actually made. We do not optimise for clicks or for a tidy graph in the dashboard.
Where the problem usually starts
In eight out of ten accounts we take over, weak results have nothing to do with campaign settings and everything to do with the layer underneath.
- 01
The account optimises towards the wrong number
When a conversion means an add-to-cart or an unqualified form fill, the algorithm dutifully delivers cheap, worthless events. Until revenue and margin flow back to Google, every optimisation is guesswork.
- 02
Performance Max runs as a black box
Without asset group segmentation, brand exclusions and category-level reporting, you cannot tell whether the campaign wins new customers or buys back branded traffic you would have had anyway. It is usually the latter.
- 03
The product feed blocks half the catalogue
Missing GTINs, wrong categories, one variant instead of twenty, products quietly disapproved for weeks. Merchant Center rarely shouts — it simply stops serving.
What you actually get
The scope is the same regardless of budget size. Only the pace of rollout changes.
Account and measurement audit
We go through structure, exclusions, tagging, attribution and Merchant Center. You get a fix list ranked by revenue impact — even if we never work together.
Account restructure
Segmentation by margin and intent instead of by alphabetical category. Separate paths for brand, generic, competitor and remarketing traffic so each can be valued on its own.
Feed and Merchant Center
Supplemental rules for missing attributes, titles written against real queries, custom labels that let us split PMax by profitability, and disapproval monitoring.
Server-side measurement
GA4 plus server-side Tag Manager, Enhanced Conversions and Consent Mode v2. We recover the conversions the browser eats and send Google order value, not just the fact of a purchase.
CRM value import
For service and B2B businesses: a lead reaches Google only once sales marks it as genuine. The algorithm learns from quality, not from form-fill count.
Reporting people actually read
One Looker Studio screen: revenue, margin after ad cost, new-customer share, acquisition cost by product line. Not forty charts nobody opens.
What the first 90 days look like
- 01
Week 1 — audit and measurement
We get access, walk the account and the analytics, and write down what is broken. Tagging gets fixed before anything in the campaigns moves — otherwise there is no way to judge whether a change helped.
- 02
Weeks 2–4 — foundation
Feed, exclusions, structure, value-based conversions. Campaigns mostly stay untouched so we do not throw away learning history for no reason.
- 03
Weeks 5–8 — rebuild
New campaigns launch in stages and budget shifts off the old ones only once results hold. We test one thing at a time so the cause of a change is identifiable.
- 04
Weeks 9–12 — scaling
We push budget where margin allows and cut what does not deliver. Only at this point does a conversation about new markets and channels make sense.
What it costs
from €800 / month
A flat management fee, independent of media spend — we do not profit from you spending more. Three-month initial term, then one month's notice.
- Search, PMax, Shopping and YouTube campaign management
- Feed and Merchant Center maintenance
- Measurement setup and upkeep (GA4, sGTM, Consent Mode v2)
- Monthly report and a call every two weeks
- Access to our task backlog for the whole engagement
Common questions
Below roughly €2,000 of monthly media spend, a flat management fee eats too large a share of the pie to justify. In that case we usually propose a one-off account clean-up plus training so you can run it in-house.
Always the client. If you do not have one yet, we create it under your organisation and link ourselves through Manager Accounts. When the engagement ends you keep the account and its full history.
No. We bill a flat management fee, because a percentage of budget creates the wrong incentive — the agency starts to benefit from you spending more, regardless of return.
The first effects of fixing measurement and the feed usually show within two to four weeks. The full picture after a structural rebuild appears at around three months, because that is how long campaigns need to leave the learning phase.
It starts with an audit
Tell us in two sentences what you want to achieve. We reply within one business day.