Kacper Wiśniewski
Founder, strategy
Runs audits and first conversations. Twelve years in performance marketing, before that client-side in e-commerce.
About
A small team that builds it itself
Bigrobot exists because on most projects the agency blamed the developer and the developer blamed the agency. We decided to do both jobs and run out of people to blame.
2023
company registered
11
people on the team
120+
projects delivered
91%
of clients stay a second year
Where we came from
The company was registered in Kielce in March 2023, though the work started earlier — running campaigns for a handful of online stores that came to us after failed engagements with larger agencies. In each of them the problem was the same: the campaigns could not work because the site took four seconds to load, the product feed was out of date and conversions were being counted twice.
It quickly became clear we were spending more time fixing technology than optimising bids. Rather than keep asking clients to hire someone else for the fixes, we hired our first developer. Today the team splits roughly evenly between marketing and engineering.
We have no sales department and no plans for one. The person who turns up to the first call is the person who will run the project — if they promise something impossible, they are the one who has to deal with it later.
The rules we hold to
01
Numbers before opinions
Every recommendation comes with evidence or with the label 'this is a hypothesis'. Both are fine; confusing the two is not.
02
The client owns everything
Ad accounts, the repository, documentation and access belong to the client from day one. We do not build ourselves leverage in case you ever want to leave.
03
We say no more often than yes
We turn down projects where we cannot see a route to a result. Running campaigns for a product with no margin ends the same way for everyone involved.
04
No middlemen in communication
You write to the person doing the work, not to an account manager who relays the question. At this size that works, and we intend to keep it that way.
Who runs it
Eleven people, nine of whom work directly on projects. Below are the ones you will speak to most often.
Julia Marciniak
Head of Paid
Owns the Google Ads accounts and measurement. Specialises in product feeds and server-side tagging.
Tomasz Baran
Head of Engineering
Leads Next.js builds and custom stores. Responsible for architecture and code review.
Ewa Lipska
SEO Lead
Technical audits, information architecture and multilingual strategy. Previously six years at an SEO agency in Berlin.
It starts with an audit
Tell us in two sentences what you want to achieve. We reply within one business day.