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Projects written up from the inside

Each case study includes what usually gets cut from a deck: the starting state, the decisions that could not be undone, and the parts that turned out harder than planned.

E-commerce · D2C2025

D2C home furnishings brand

A new Next.js front end, a product feed built from scratch and one Performance Max campaign instead of seven — revenue up 312% year over year.

A furniture and home accessories brand was stuck on a WooCommerce build that took six seconds to render a product page on mobile. We moved the front end to Next.js, rebuilt the product feed and restarted the Google Ads account from zero.

Custom e-commerceNext.js websitesGoogle Ads
+312%
revenue year over year
4.1×
ROAS in Performance Max
1.1 s
mobile LCP, 75th percentile
−41%
cost per order
SaaS · B2B2025

B2B SaaS platform for workforce scheduling

Organic went from a rounding error to 27% of new pipeline across three markets — with no link buying and no blogging about nothing.

A four-year-old B2B product grew entirely on outbound and paid, with 900 organic sessions a month to show for it. We rebuilt the information architecture, built four topic clusters and made the multilingual setup actually work.

SEONext.js websites
+214%
organic traffic in 12 months
3×
inbound leads
38
keywords in the top 3
27%
of pipeline from organic
Automotive · Services2026

Car service network, 40 branches

Forty paper calendars replaced by one availability engine — front desks take 60% fewer calls and online bookings are up 88%.

A network of forty workshops booked customers over the phone, and head office had no idea how many bays sat empty. We built a booking app, a mobile app for drivers and fixed local SEO for every location.

Web & mobile appsNext.js websitesSEO
−60%
front-desk call workload
+88%
online bookings
40
branches onboarded in 7 months
19% → 7%
no-show rate
B2B distribution · Industrial2026

Industrial components distributor

Orders moved out of inboxes and fax machines into a store that knows every customer's price list — 61% of order lines now go through with no sales rep involved.

A distributor of bearings, drives and hydraulics took orders by email and phone, and re-keying one into the ERP took 22 minutes. We built a B2B store with ERP integration, customer-specific pricing and a client portal.

Custom e-commerceWeb & mobile appsSEO
61%
of order lines self-service
22 → 6 min
order processing time
+18%
average order value
34,000
SKUs synced from the ERP

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