SEO that outlives the contract
First we fix what blocks indexing and conversion, then we add content. The other order is the most expensive way to learn that publishing alone does not work.
Why content alone is not enough
Publishing on a broken technical foundation is pouring water into a leaking bucket. Three leaks account for most of it.
- 01
There is nothing left to crawl with
Filters generating tens of thousands of URLs, pagination without canonicals, sort parameters in the index. The crawler burns its budget on noise and never reaches the pages that make money.
- 02
The architecture mirrors the warehouse, not the queries
Categories reflect how the supplier organises stock rather than how people search. Every page competes with three others for the same phrase and none of them wins.
- 03
Content answers the wrong intent
A guide where the user wants to buy, and a product page where they are still comparing. The result is a good position with zero conversion, or the reverse.
Scope of work
The first two months are mostly technical work and structure. Content arrives once there is somewhere to put it.
Technical audit
A full crawl, server log analysis, index budget, rendering, Core Web Vitals, duplication and cannibalisation. The output is a prioritised task list with estimated impact.
Information architecture
A map of categories and topic clusters built on query data rather than intuition. We say what to merge, what to split and what to delete.
Structured data
Product, Offer, FAQPage, BreadcrumbList, LocalBusiness — implemented correctly and monitored in Search Console, not pasted in once and forgotten.
Intent-led content
Briefs for your writers or full copy written by people who know the industry. Every piece has an assigned primary query, an intent and a place in the internal linking structure.
Local SEO
Business profiles, location pages, NAP consistency and reviews. For multi-branch businesses we build a template that scales to new locations without duplicate content.
Multilingual SEO
Hreflang, per-locale sitemaps, translated structured data and a domain strategy. We do this daily — this very site runs two languages on one codebase.
The working rhythm
- 01
Month 1 — diagnosis
Crawl, logs, Search Console, competitor and query analysis. It ends with a document listing the work and a forecast of how much traffic is realistically recoverable.
- 02
Month 2 — foundation
Fixing indexation, redirects, performance and structured data. This usually needs development work — we can do it ourselves or hand it to your team.
- 03
Months 3–6 — structure and content
We roll out the new architecture, publish clusters and build internal links. This is where visible growth starts.
- 04
Month 6+ — maintenance and scaling
Expanding clusters, refreshing older pieces, new markets. We watch for cannibalisation and for drops after algorithm updates.
What it costs
from €1,050 / month
The technical audit can be bought on its own as a one-off engagement from €2,100 — with no commitment to anything further.
- Technical audit and a quarterly refresh of it
- Information architecture and topic cluster plan
- Briefs or finished copy (volume agreed up front)
- Structured data implementation and Search Console monitoring
- Monthly report split by transactional and informational queries
Common questions
On an established domain the first movement shows after three months and a meaningful picture after six. On a new domain you are realistically looking at nine to twelve months, and it is worth covering that period with paid traffic.
We do not buy links from farms or exchange networks. We earn them with content, data and industry relationships. That is slower, but it does not leave behind a profile someone will have to clean up later.
Usually not. We start with what can be fixed on the current system. We only propose a rebuild when the cost of working around the platform exceeds the cost of migrating — and we show you that calculation.
Yes, and it is a common arrangement. We handle strategy, technical work and quality control while your team produces content. The monthly cost is lower and the publishing pace higher.
It starts with an audit
Tell us in two sentences what you want to achieve. We reply within one business day.